Airtel Nationwide Mobile Marketing Success

AU
Airtel Uganda

Since 2021, Airtel Uganda partnered with RoyalWay Media for countrywide Mobile Marketing Activations, covering 70+ districts, promoting products and services.

Category Experiential Marketing
Date December 2023
Location Uganda
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National Coverage

Our BTL campaigns span over 70 districts in all four regions of Uganda, ensuring maximum market penetration and customer engagement across diverse geographic and demographic segments.

Services Provided

  • Contact Center Launches — Launch of 58 contact centers countrywide, including shop launches and logistics supplies.
  • Customer Product Education — Education programs on Airtel products and services.
  • Customer Acquisitions — SIM card sales, Mobile Money registrations and airtime activations.
  • Field Query Resolution — Resolving field queries including SIM blocks and barring issues.
  • Product Activations — Mobile Money activations and promotional campaigns such as Freaky Fridays.
  • Field Customer Service — Comprehensive field customer service support.

Services delivered

  • Contact Center Launches — Launch of 58 contact centers countrywide, including shop launches and logistics supplies.
  • Customer Product Education — Education programs on Airtel products and services.
  • Customer Acquisitions — SIM card sales, Mobile Money registrations and airtime activations.
  • Field Query Resolution — Resolving field queries including SIM blocks and barring issues.
  • Product Activations — Mobile Money activations and promotional campaigns such as Freaky Fridays.
  • Field Customer Service — Comprehensive field customer service support.

The Gallery

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Outcome

Our partnership has delivered nationwide market penetration through strategic BTL campaigns: 58 contact centers launched, significantly increased customer acquisition, and improved customer satisfaction through field support — strengthening Airtel's brand visibility and customer loyalty across all four regions of Uganda.