UNICEF's Media Services for Child Rights in Uganda

UU
UNICEF Uganda

UNICEF Uganda amplifies child rights through strategic media services—advocacy, mass messaging—empowering voices, reaching hearts nationwide.

Category PR & Media
Date December 2023
Location Uganda
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Communication Mission

Communication is integral to UNICEF Uganda's work, ranging from focused advocacy to mass media messages targeting large segments of the population. Mass media advertising allows messages to reach large populations across different geographic and demographic segments.

Partnership Overview

Over the past six years, UNICEF engaged RoyalWay Media to develop media strategies for multimedia campaigns and provide translation and production services for radio spots, TV spots, infomercials, online/social media content and documentaries.

Services Provided

  • Media Strategy Development — Media strategy planning for child rights campaigns.
  • Communication Media Plans — Targeted communication media plans.
  • Radio & TV Production — Production of radio and TV spots, plus translation services.
  • Media Rate Negotiation — Competitive media rates and bonuses for maximum reach.
  • Copywriting & Translation — Professional copywriting and translation into local languages.
  • Online Content Development — Engaging content for digital platforms and social media.

Services delivered

  • Media Strategy Development — Media strategy planning for child rights campaigns.
  • Communication Media Plans — Targeted communication media plans.
  • Radio & TV Production — Production of radio and TV spots, plus translation services.
  • Media Rate Negotiation — Competitive media rates and bonuses for maximum reach.
  • Copywriting & Translation — Professional copywriting and translation into local languages.
  • Online Content Development — Engaging content for digital platforms and social media.

The Gallery

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Outcome

Through our six-year partnership we have delivered multimedia campaigns that significantly enhanced awareness of children's rights across Uganda. Strategic media planning, content production and multi-language translation enabled UNICEF to reach diverse audiences nationwide, contributing to improved child protection and advocacy outcomes.