10 Years of Impact: Standard Chartered Bank

Standard Chartered primarily focuses on serving corporate and institutional clients, as well as high-net-worth individuals globally.

1. Increase brand awareness and familiarity among the bank's target audience
2. Customer onboarding across various client marketing segments
3. Customer education and assistance on product penetration, driving the retail products promotions agenda
4. Plan and manage bank events for internal and external stakeholders
5. Public relations and media management

• Advertising, PR & Media Management — Comprehensive media strategies and public relations management.
• Events Planning & Management — Full-service event coordination and execution.
• Customer Onboarding & Promotions — Strategic customer acquisition and engagement campaigns.
• Printing & Production — High-quality print materials and production services.

We developed a multi-faceted strategy that included brand concepts, media relations and event management plans. Marketing executions covered corporate and CSR sponsorships — event planning, publicity, guest invitations and logistics such as catering, transport, décor and communication tools.

We carried out promotions to create awareness of bank products, including brochures, customization of international documents for the local market, and media relations — developing and distributing press releases and writing supplements.