aBi, a social enterprise, directs development funding to agribusinesses, fostering a competitive, profitable, and sustainable agriculture sector in Uganda.
Following the launch of the green agribusiness taxonomy and the aBi Green Finance Fund in December 2022, aBi Finance contracted RoyalWay Media to develop IEC communication tools, conduct district-level activations and use mass media to create awareness of the green taxonomy and green finance.
Target districts: Kabale, Ntungamo, Bushenyi, Mbarara, Kasese, Fort Portal, Hoima, Masindi, Masaka, Kampala, Wakiso, Mukono, Jinja, Tororo, Mbale, Soroti, Lira, Moroto, Gulu and Arua.
Successful stakeholder launch event Activations in 20 districts across Uganda IEC tools delivered — wallboards, stickers, animation clips, brochures and pull-up banners Messages disseminated in 1,500 financial institutions Media outputs across multiple channels Enhanced awareness of the green finance taxonomy among financial institutions The campaign laid a strong foundation for green finance adoption in Uganda's agricultural sector, positioning aBi Finance as a leader in sustainable agricultura...
