Standard Chartered Bank
10+ Years Partnership | Uganda's Leading 360° Marketing Agency
As the top 360 marketing agency in Uganda we have had an opportunity to work with Standard Chartered Bank for over 10 years across various Brand & marketing communications channels including but not limited to Branding, Media Management, and Experiential Marketing & Events
Target Market
Standard Chartered primarily focuses on serving corporate and institutional clients, as well as high-net-worth individuals globally
Objectives
- Increase brand awareness and familiarity among bank's target audience
- Customer Onboarding across various client Marketing Segments
- Customer Education & assistance of Clients on Products penetration and drive retail products promotions Agenda
- Plan and manage bank events for both internal and external stakeholders
- Public Relations and Media management
Services Offered
Advertising, PR & Media Management
Comprehensive media strategies and public relations management
Events Planning & Management
Full-service event coordination and execution
Customer Onboarding & Promotions
Strategic customer acquisition and engagement campaigns
Printing & Production
High-quality print materials and production services
Strategy & Tactics
To achieve the objectives and overcome client pain-points, we developed a multi-faceted strategy that included Development of Brand Concepts, Media relations and Event Management Plans.
Marketing Executions for the client – corporate and CSR sponsorships. This included planning the events, coordinating publicity, guest invitations and handling all the basic logistics such as catering, transport, decorations, communication tools etc.
The agency carried out Promotions to create awareness about various Bank Products including Development of brochures, customization of international documents for the local market as well as Media relations – developing and distributing press releases, writing supplements
Marketing Executions for the client – corporate and CSR sponsorships. This included planning the events, coordinating publicity, guest invitations and handling all the basic logistics such as catering, transport, decorations, communication tools etc.
The agency carried out Promotions to create awareness about various Bank Products including Development of brochures, customization of international documents for the local market as well as Media relations – developing and distributing press releases, writing supplements
Results
1. Increased bank visibility to maintain its top position as one of the leading commercial bank in Uganda.
2. Increased Bank Retail Products penetration where we on boarded over 50,000 new customers.
3. Increased media value earned and content gained through PR and marketing activities
Marketing campaigns boosted engagement around Bank brand to prolong customer lifetime value
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