Royalway Media specializes in communication strategies that help governments, multilateral agencies, NGOs, and corporations influence behavior and achieve program objectives. Our behavior change interventions create demand for products and services, mobilize communities, address policies and laws, and improve individuals and communities.
Behaviors and decisions are not as rational as people would like to think. Instead, they’re shaped by a complex mix of norms, emotions, biases, and beliefs. At its heart, behavior change marketing is about understanding these influences to shape new behaviors—not only changing people’s minds but changing the things that they do. It’s how we help people do the right thing.
Our agency's mantra, “For people with purpose.” is underpinned by creative thinking.
Our multidisciplinary team works at the intersection of Uganda’s community norms, cultural values, and communication channels, allowing us to create elegant behavior change strategies leveraging integrated solutions. Speak to us today to roll out your SBCC program ranging from:
SBCC Program Areas
Our programs include
Health & Risk Communications
Creating impactful messaging to improve public health awareness and risk mitigation.
Civic & Voter Education
Empowering citizens with knowledge to participate actively in democratic processes.
Community Mobilization & Action
Mobilizing communities for collective action and sustainable social change.