UNICEF Uganda
6+ Years Partnership | Child Rights Communication & Advocacy
UNICEF Uganda is mandated by the United Nations to advocate for the protection of children's rights, to help meet their basic needs, and to expand their opportunities to reach their full potential.
Communication Mission
Communication is an integral part of UNICEF Uganda's activities, and they range from focused advocacy efforts to messages via the media that target large segments of the population, all as part of an effort to fulfill child rights throughout the country. Advertising through mass media is the most commonly used method as it allows a message to be delivered to large populations covering different geographic and demographic segments.
Partnership Overview
In the past six years, UNICEF sought services of RoyalWay Media to develop media strategies for multimedia campaigns and provide translation and production services for radio spots, TV spots, infomercials, online/social media platforms, and documentaries to support its communication agenda.
Services Provided
Media Strategy Development
Comprehensive media strategy planning for child rights campaigns
Communication Media Plans
Design and development of targeted communication media plans
Radio & TV Production
Development and production of radio spots, TV spots and translation services
Media Rate Negotiation
Negotiating competitive media rates and bonuses for maximum reach
Copywriting & Translation
Professional copywriting and translation services in local languages
Online Content Development
Creating engaging online content for digital platforms and social media
Campaign Impact
Through our six-year partnership with UNICEF Uganda, we have successfully delivered multimedia communication campaigns that have significantly enhanced awareness of children's rights across Uganda. Our strategic media planning, content production, and multi-language translation services have enabled UNICEF to effectively reach diverse audiences nationwide, contributing to improved child protection and advocacy outcomes throughout the country.
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