aBi Finance
Green Finance Awareness Campaign | Agricultural Business Initiative
The Agricultural Business Initiative (aBi) is a social enterprise that channels development cooperation funding to agribusinesses & agricultural service providers. aBi aims at building a competitive, profitable & sustainable agriculture and agribusiness sector in support of equitable wealth creation in Uganda.
Project Overview
Following the launch of the green agribusiness taxonomy and aBi Green Finance Fund in December 2022, aBi Finance contracted RoyalWay Media to support its initiatives to develop IEC Communication tools conduct district-level activations, and support mass media channels to disseminate information for creating awareness about the green taxonomy and implementation of green finance.
Target Districts: Kabale, Ntungamo, Bushenyi, Mbarara, Kasese, Fort Portal, Hoima, Masindi, Masaka, Kampala, Wakiso, Mukono, Jinja, Tororo, Mbale, Soroti, Lira, Moroto, Gulu, and Arua.
Target Districts: Kabale, Ntungamo, Bushenyi, Mbarara, Kasese, Fort Portal, Hoima, Masindi, Masaka, Kampala, Wakiso, Mukono, Jinja, Tororo, Mbale, Soroti, Lira, Moroto, Gulu, and Arua.
Services & Results Delivered
Services Provided
- Development and dissemination of IEC materials for Green Finance including Wallboards, Stickers, Animation video clips, Brochures, and pull-up banners
- Develop constant visual captivations and reminders about Green financing information
- Distribution of IEC Materials in 1500 Financial Institutions in Uganda
- Organize Launch event to sensitize top-tier stakeholders on green finance
- Conduct District level Green Finance Activations across selected districts
- Media management coordination across TV, Radio, and Digital channels
Results Achieved
- Successful Stakeholder Launch Event
- Activations in 20 Districts in Uganda
- IEC Material Tools including Wallboards, Stickers, Animation video clips, Brochures, Pull banners delivered
- Message dissemination in 1500 Financial Institutions
- Media outputs across various channels
- Enhanced awareness of green finance taxonomy among financial institutions
Campaign Impact
The comprehensive green finance awareness campaign successfully reached over 1,500 financial institutions across Uganda, creating widespread awareness about sustainable agricultural financing options. Through strategic district-level activations and multimedia dissemination, the campaign established a strong foundation for green finance adoption in Uganda's agricultural sector, positioning aBi Finance as a leader in sustainable agricultural development.
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